target specific audiences in Google Ads

Lets target specific audiences in my Google Ads Today, in the fiercely competitive digital marketing world, targeting the right audience is key to ensuring the success of a Google Ads campaign. If not properly targeted, ads are likely to reach people who do not care about your offering, and therefore, only wasteful budget and lower conversion rates are achieved. Thankfully, Google Ads comes with powerful tools and strategies that can ensure that ads reach people at the right time with the right audience. For one guide on the real targeting in your Google Ads campaign, there is even a much easier guide. 1. Know your target audienceBefore entering the depth of Google Ads, it should be identified who really is your potential target audience. So, ask yourself: Who are my target customers?What are their…